Lewis Hamilton has once again defended his off-track ventures, rejecting the idea that his various business and creative pursuits distract him from his Formula 1 career. Now in his nineteenth season and competing with Ferrari, the seven-time world champion remains as active outside the circuit as ever. Despite sitting sixth in the 2025 drivers’ standings, Hamilton continues to build an impressive portfolio that extends far beyond motorsport.
Over the years, Hamilton has pursued numerous ventures that showcase his passion for innovation and creativity. He founded Team X44 in the Extreme E electric racing series, became part-owner of the NFL’s Denver Broncos, and launched his own non-alcoholic spirit brand, Almave. In addition, he continues to make waves in the fashion world through collaborations with major brands such as Tommy Hilfiger and, more recently, Lululemon. Each of these projects reflects his desire to explore new challenges and express himself beyond the racetrack.
Speaking to Ferrari Magazine, Hamilton emphasized that these off-track interests serve as sources of motivation and balance rather than distractions. “It’s not about distraction,” he explained. “Everyone can lose focus in different ways—it’s about how you manage your energy and maintain balance.” For him, creativity plays a vital role in sustaining happiness and mental well-being. “You can’t just work non-stop; you’ll burn out. You have to find what inspires you and keeps you uplifted,” he added.
Hamilton’s ventures are not just commercial opportunities but expressions of his personality and values. They allow him to recharge and return to racing with renewed energy and perspective. This holistic approach to life—blending performance with creativity—has become central to how he defines success. For Hamilton, fulfillment comes not only from podiums but also from the impact he makes beyond them.
A clear example of this purpose-driven mindset is his foundation, Mission 44, which promotes diversity and equal opportunities in education. Reflecting on his inspiration, Hamilton cited his meeting with Nelson Mandela as a powerful reminder of perseverance and purpose. “He fought for others until his last day,” Hamilton said. “You have to lead with intention and integrity. Like Michelle Obama said, ‘When they go low, we go high.’” Through these words and actions, Hamilton continues to show that his mission extends far beyond Formula 1.
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