Max Verstappen has helped unveil Formula 1’s first-ever “season ticket,” a groundbreaking prize designed for one lucky fan. The initiative was introduced as part of F1’s long-running collaboration with Heineken and represents a new way for fans to experience the sport more closely. Verstappen’s presence at the launch added star power to the announcement, drawing global attention to the unique offer.
The new prize provides an all-expenses-paid experience for the winner and a companion, covering flights, hotels, and entry to every Grand Prix throughout the season. It marks the first time F1 has introduced a reward of this scale, giving one fan the opportunity to attend every race without financial or logistical barriers.
This special promotion celebrates the renewal of the partnership between Formula 1 and Heineken, which has spanned a decade of shared global events and sponsorships. The collaboration continues to focus on enhancing fan engagement, bringing audiences closer to the heart of the sport through unique experiences.
The inaugural winner of the F1 season ticket is Brandon Burgess, a devoted fan who gained viral fame online for attempting to attend all 24 races in 2025 on a £20,000 budget while managing his regular work schedule. His dedication to the sport made him the perfect first recipient of this unprecedented prize.
By recognizing a fan like Burgess, Formula 1 and Heineken highlight the passion and commitment of supporters worldwide. The season ticket not only rewards loyalty but also strengthens the bond between the sport and its global fanbase, setting a new standard for fan-focused engagement in F1 history.
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